Recapture lost website traffic with a Retargeting Campaign.
Have you ever wondered why some websites seem to get all the juice, while yours is left begging for visitors? Your content is just as well-written as theirs, but they are getting all the hits on similar content.
Well, here’s a little secret - they are using a marketing tool called "retargeting."
Retargeting, done right, can be your website's "secret sauce."
So what is it? It's the practice of adding a pixel, or a tiny piece of code, in the browser of your
visitor when they come to your website. That pixel then makes sure that your ad is delivering to them frequently to increase brand recognition and have them come back to your site. If you're wondering, why do this, it's because according to studies, only 2% of visitors that come to your
website will buy on the first visit.
While you can DIY it from just about any provider: search engines, social media sites, and so on, a successful ad campaign can be tricky, especially if you’ve not thoroughly researched and studied on how to correctly use the power of the pixel. Because if used incorrectly, it can come back to haunt you and will cost you in sales and wasted money.
Your customers and prospects are just inches away from a device that can show them your ads right now,
no matter what they're doing. Waiting in line at the DMV, pretending to watch rom-coms with the spouse,
or killing time in the bleachers in between kids' sporting events.
Today, mobile devices are an extension of all of us - and our spare time is filled by browsing our social media
feeds, looking for entertainment and yes - products and services.
We can help promote your business to a captive audience, and get targeted leads into your pipeline
with paid advertising.
Contact us for a free consultation, and we’ll assess your website and marketing funnel, and help design a
presence to make you the envy of your industry.
The best practice is to combine your retargeting campaign with your display ad campaign. Display ads can provide eye-catching visuals that your customer will see and that will entice them into taking action clicking back to your site or exclusive offer.
Want to get more from your advertising dollar and recapture some of that 98% into converted sales? Call us today and let us provide you with a solution that works for your business.
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